The Role Of Conspiracy And Conspiratorial Thinking On...

The role of conspiracy and conspiratorial thinking in generating and intensifying the French Revolution was very great to the affect it very much, bringing much fear to the public. The actions of the king, queen to make these fears to be risen were things; i.e. the bringing of the troops, army to Paris, the tramping of people that were protesting by the soldiers, and the fear that the kings, nobles were going to stop the revolution from happening. During the time of the revolution, there were many fears going on at the same time, and mostly dealing with the army, troops coming into Paris. These fears were increasing by the actions of the king and him ordering the troops to come to Paris. What the king didn’t know about what he was doing was that he was going to make it worse, and having revolts would come from this order. What made the king bring the troops to Paris, was that he wanted to make sure to have control over the crowds from food riots from the rising grain prices, them not having enough bread to feed the people of Paris, and bring back of order to the city. This action of having them on standby, was in the minds of the people was increasing fear of the army, when they were moving closer to the city. What the people thought of this actions, was a conspiracy against them. The kind of the fears they had were of the other side, and it was escalating very fast, and it was becoming more violated over time. What else brought them fear, was their hero, Necker was fired

Essay on Impact of World War One on American Literature

The Impact of World War One on American Literature As people mature, their beliefs evolve; as a child it is easy to be guided by adults, to believe in adults. As adults, people have their own beliefs. It is the period in the middle that is the hardest. As children begin to grow, they begin to push limits and question authority. The modernist period in American literature is comparable to those teenage years. In the early stages of American literature, America looked to her mother England for guidance. The very traditional literature that resulted had a strong emphasis on religion, family, and country. In early literature it was scandalous to question God; the family was only to be portrayed as a supportive, loving community; and†¦show more content†¦The young man, George Gearson, is unsure about enlisting, for he is more of an intellectual type than he is a soldier looking for a fight. Georges fiancà ©e is Editha, who in her innocent ignorance cannot see why George even has to question enlisting. Editha sees war as a chance for George to be a hero and thereby become worthy of her and her love. She threatens to break their engagement because of Georges reluctance to serve his country. She writes George a letter telling him, There is no greater honor above America with me. In this great hour there is no other honor (365). These sentiments sound ridiculous, but it is actually an accurate depiction of the state of mind of many young Americans in this era. Going to war for America was believed to be their duty, and it was an honor to do their duty. When America called on her young men once again to go to Europe and fight in the trenches of World War I, they went. Americas decision to join a war on foreign soil that was already in progress was highly questionable. Many people attributed Americas involvement in the war with the sinking of the passenger liner Lusitania, but even more attributed the decision to economic reasons, like Senator George Norris, who said, We are going to war upon the command of Gold (931). American soldiers and sailors did not know whyShow MoreRelatedThe Modern Era And Its Impact On The World1086 Words   |  5 Pagesmovement that has a lasting impact on the world. The Romantic period provoked everyone to rebellion and two of the greatest revolutions, the American and French, were an outcome of that period. Thus, the Modern period was born when the Romantics faded out and this shift in culture changed the world forever. Modernism changed the way people lived in a number of different reasons, but there a re three that stood out from the rest. The Modern Era changed the world through literature, producing some of theRead MoreTaking a Look at the Jazz Age1600 Words   |  6 PagesWorld War 1 has come to an end, and America is rejoicing. The Jazz Age was a time of change and new beginnings for Americans. During the Jazz Age, the United States erupted in new musical and cultural changes. These changes can be seen through the shift in literature, from conservative to contemporary writings, by literary giants like F. Scott Fitzgerald and Bessie Smith. The Jazz Age was known as the Roaring Twenties, and is still popular today due to its infamous jazz music, flappers, and prohibitionRead MoreThe Effect of Cultural and Historical Situations on American Literature 1173 Words   |  5 PagesProfessor Brattoli †American literature is almost always tied to historical and social events of the era in which it was written.† There is a connection between literary works from different time periods. 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Based on the readings from weeks one and two, discuss the images of America the European writers constructed to promote colonization and settlement. What kinds of unique natural resources and environmental factors did they extol in their accounts of the New World? Relate these images to natural resources and environmental factors today. The Purposes behind coming to America was as diverse as theRead More World War I and The Literary Transition Into Modernism Essay961 Words   |  4 PagesWorld War I and The Literary Transition Into Modernism World War I was the culmination of many things. On the surface, it was the ultimate in international disputes. Never before had the nations of the civilized world boiled over on such an enormous level. So large was the scale of World War I that there were few countries who did not feel its effects. On a more profound level, the human being had never before exacted such damage upon themselves in the name of warfare. Due to the absoluteRead MoreBig Influence On American Culture Essay1738 Words   |  7 Pagesinfluence on American culture ever since the 1940’s. Ever since then comics have an impact on the way people do, and see things. An example is the first comic cover of Captain America punching Hitler in the face. That cover showed that anyone could be a hero and that it was reflecting current events of the time by showing that America was in World War 2. Comic book superheroes have made a huge difference on what American culture is ever since their first appearance in 1938 and that impact can be seenRead MoreThe World Of Literature : Its Inherent Subjectivity1451 Words   |  6 PagesIs it a way to accumulate more knowledge? Or could it be just another form of human pleasure? The vagueness of these prior questions illustrates a truth that pervades the world of litera ture: its inherent subjectivity. Specific books may appeal to or disgust different people; truly, it is impossible for any piece of literature to be celebrated by every single individual. Those who are particularly offended by a specific piece may choose to just ignore it and move on with their lives, but others mayRead MoreSojourner Truth And Louisa May Alcott931 Words   |  4 Pagesnineteenth century, American Literature was considered to be of insignificant quality compared to that of English Literature, and was rarely recognized in the literary world. However, this opinion did eventually change because of the success of some very creative American authors. Sojourner Truth and Louisa May Alcott were two women who not only produced unforgettable works of literature and presented powerful speeches, but also had a monumental impact on American Literature as well as American history. TheseRead MoreErnest Hemingway, a Legacy for American Literature1550 Words   |  7 PagesErnest Hemingway, A legacy for American Literature Some say that Hemingways personal life should disqualify him from the literature canon. They state that his torrent affairs, his alcoholism, and his mental state should preclude him from entry into the canon. These are the very things that help to make Hemingway a unique writer. Although his genre is fiction, he relies on his real life experiences with the people and places that he visited. The very definition of the literary canon disputes these

Micro Economics Factors of Production

Question: Describe about the Micro Economics for the Factors of Production. Answer: 1: According to Khanna, Panigrahi Joshi (2016), economic profit is the term which indicates the difference between the aggregate output and total payments to factors of production. In specifically, economic profit = Y- (MPl. L) (MPK. K). Now, if Constant Returns to Scale (CRS) operate in the production process then there will be no economic profit as Y = MPl. L + MPK. K. However, the producers will earn an income as they supply capital. The income of the producer is called the rental of capital which is equal to MPK. K. Thus, accounting profit = economic profit and rental of capital. As a result, though the economic profit is zero, accounting profit is positive which is rental of capital. Thus, the grocery stores exist in the market though they do not earn economic profits. 2: In the words of Li et al., (2013), the term fixed overhead cost refers that type of costs which do not changes according to the changes of the output. These types of costs remain unchanged whether the business make profit or loss. In short, it remains the same no matter how much the output of the firm produces. Total income of the stuffs, rent of the office house, depreciation cost of the production and many more are the real life examples of fixed overhead cost. Thus, according to the problem, if the amount of fixed cost is $1000.00, then, the average fixed cost curve looks like the rectangular hyperbola. Thus by increasing the production, average fixed cost can be reduced which sometimes referred as spreading the overhead. Figure 1: Average Fixed Cost curve Source: (As created by author) Reference list: Khanna, K., Panigrahi, B. K., Joshi, A. (2016). Data integrity attack in smart grid: optimised attack to gain momentary economic profit.IET Generation, Transmission Distribution,10(16), 4032-4039. Li, Y., Yang, M., Chen, Y., Dai, Q., Liang, L. (2013). Allocating a fixed cost based on data envelopment analysis and satisfaction degree.Omega,41(1), 55-60.

Preschool Education free essay sample

Examines the pros and cons. Discusses the short and long-term effects on children, the role of parents and teacher, economics and examples. The age at which formal schooling should begin has been a subject of continuing debate. One side of the debate says that longitudinal research proves the benefit of preschool education, while the other side contends that early education serves the daycare needs of adults more than it does the needs of children. This paper will examine both sides of the debate from the above, and several other, angles. School age readiness continues to be at the forefront of educational debate because the number of young children in preschool has steadily increased over the past 20 years and is expected to continue to rise (DelCampo, 1995, p. 198). On the one hand, children have an innate curiosity and enjoy playing with other children from an early age. This fact indicates that preschool attendance is beneficial; on the other hand, however

hotel law Essay

hotel law Essay hotel law Essay 0677806 HRT 244B Professor Frye Managing Insurance HomeworkDescribe the importance of mathematics and statistics to the insurance industry. Be sure to explain the roles that underwrites, agents, actuaries, premiums, and risk play in the insurance process. The use of mathematics and statistics is utilized in the insurance industry in order to be protected against financial risk. An insurance industry is built on the use of the following fundamental premises: underwrites, actuaries, agents, premiums, and risk play. First, underwrites must be faced by a large enough number of individuals or businesses so that statisticians can use actuary methods. Next, there are actuary methods; these methods are used to predict the average frequency of loss involved in the risk. An agent is the next big premise; agents are people authorized to act for or to represent another, usually referred to as a principal. Premiums are fees; they must be low enough to attract those who seek to be insured but high enough to support the number of losses that will be incurred by the insurer. Lastly, there is the premise of risk play; risk play is evaluating a situation for an insurance company, it makes sure the any risk is not occurring so frequently during any given period that the insurer cannot pay all legitimate claims. As discussed in the chapter, identify at least five types of insurance that would be needed by a nightclub or bar owner, and discuss the importance of each. Five main insurance types that would be needed by a nightclub owner or bar owner include the following: Property-Casualty insurance, Liability insurance, Employee Liability insurance, Dram Shop insurance, and Health/Dental/Vision insurance. First, they would need Property-Casualty insurance, this insurance is important because it is used to protect a business against property damages. Next, there is Liability insurance, this insurance is important because a business will want to protect themselves against injuries to other people resulting from the operation of their own facilities. It is also important for a business of this kind to have Employee Liability insurance. This insurance is important because, as an owner or manager, you wish to supplement your general liability coverage with additional coverage for any harmful acts your employees may commit in the course of their employment. Next, a business will want to have Dram Shop insurance because it is a liquor liability. Thi s insurance provided establishments that sell alcohol with coverage for bodily injury or property damage that may result from any or all of the following acts: causing or contributing to intoxication of a person, serving alcoholic beverages to a person under the legal drinking age, serving to an intoxicated person, and violating any statute, ordinance, or regulation relating to sale, gift, distribution, or use of alcoholic beverages. Lastly, a business of this type should have Health/Dental/Vision insurance. This insurance allows the manager to retain and maintain a quality workforce. Assess the pros and cons of self-insurance in the area of Workers’ Compensation. There are both pros and cons to self-insurance in the area of Workers’ Compensation. First there are a few pros; primarily, it is beneficial that compensation policies provide payments to workers or their families in the event of an employee’s injury. Also, lump-sums can be made to those who have been partially or permanently disabled. In addition, if a worker is killed while on the job, payments may be made to the worker’s family. Then there are cons to this type of insurance; primarily, injured employees are not allowed to sue employers for damages beyond those awarded by workers’ compensation. Also, an injured employee must be examined by a specific doctor, not their own. Lastly, in some cases where another employee or third party has caused a worker injury, or when the employee challenges the legality of a worker’s

List of Death Quotations From Shakespeare

List of Death Quotations From Shakespeare Shakespeares tragedies have some deeply moving death-quotes. His quotations on death bring tears rolling down the cheeks. The sadness in the quotes moves you so much that you feel as though you have experienced a great loss. Here is a page of some of Shakespeares most moving death quotes. A Midsummer Nights Dream, Act V, Sc. IThis passion, and the death of a dear  friend, would go near to make a man look sad.Hamlet, Act V, Sc. IIThis fell sergeant, death,Is strict in his arrest.Hamlet, Act II, Sc. IIThey are the abstract and brief chronicles of the time: after your death, you were better have a bad epitaph than their ill report while you live. Hamlet,  Act III, Sc. I For in that sleep of death what dreams may come,When we have shuffled off this mortal coil,Must give us pause. Julius Caesar, Act II, Sc. IICowards die many times before their deaths;The valiant never taste of death but once.Julius Caesar,​ Act II, Sc. IIWhen beggars die, there are no comets seen;The heavens themselves blaze forth the death of princes.King Henry IV. Part II, Act I, Sc. III were better to be eaten to death with a rust than to be scoured to nothing with perpetual motion.Macbeth, Act V, Sc. VTo-morrow, and to-morrow, and to-morrow,Creeps in this petty pace from day to day,To the last syllable of recorded time;And all our yesterdays have lighted foolsThe way to dusty death. Out, out, brief candle!Lifes but a walking shadow.Macbeth, Act V, Sc. VIThose clamorous harbingers of blood and death.Othello, Act II, Sc. IIf after every tempest come such calms,May the winds blow till they have wakend death!The Merchant of Venice, Act IV, Sc. II am a tainted wether of the flock,Meetest for death: the weakest kind of fruitDrops earliest to the ground. Twelfth Night, Act III, Sc. IVOut of the jaws of death. Measure for Measure,   Act III, Sc. 1  If I must dieI will encounter darkness as a bride,And hug it in mine arms. Richard II, Act III, Sc. IIWoe, destruction, ruin, and decay;The worst is death, and death will have his day. Romeo and Juliet,  Act V, Sc. IIIEyes, look your last!Arms, take your last embrace! and lips, O youThe doors of breath, seal with a righteous kissA dateless bargain to engrossing death. Cymbeline,   Act IV, Sc. 2Golden lads and girls all must,As chimney-sweepers, come to dust. Henry VI, Part III, Act V, Sc. 2My sick heart showsThat I must yield my body to the earth,And, by my fall, the conquest to my foe.Thus yields the cedar to the axes edge,Whose arms gave shelter to the princely eagle;Under whose shade the ramping lion slept:Whose top-branch overpeerd Joves spreading tree,And kept low shrubs from winters powerful wind.

Environmental Impact Analysis Essay Example | Topics and Well Written Essays - 2750 words

Environmental Impact Analysis - Essay Example The assignment focuses on the environmental impacts of mobile phone components, its usage, and disposal phenomena. This paper entails the description of the various metal, nonmetal and chemical compound components used in the manufacturing of mobile phones. It discusses the consumer practice of use, manufacturers’ practice of expanding the technology, and societal concerns pertaining to mobile phone usage and the corresponding effects on human health and environmental sustainability. The assignment also delineates how the mobile phone technology is emerging as an ever budding global electronic waste. Broadly the context of this paper concentrates on the issues concerned with mobile phone technology and its hazardous effects questionable to the environmental sustainability. This assignment at the end of the paper concludes with appropriate recommendations to the regulatory lobby across the world, the telecommunication sector, the health sector, and the global individual busines s practitioners and consumers. The term exposure throughout the assignment refers to long term exposure of radiations and mobile phone use up to 10 years. Overview of the Environmental Impact of the Mobile Phone Technology This section of the assignment discusses the overall positive and negative environmental impact of mobile phone technology; which is by and large transferred to the economic, social and environment of the world through the global consumption of this technology. The following points discuss the positive aspects of mobile phone technology. Mobile technology is the fusion of the widespread information technology and the growing network of telecommunication. It has been observed and accepted globally that the mobile phone technology has contributed a lot to the contemporary business community by revolutionizing the inter-organizational communication and information flow; which directly transfers economic benefit to the world. It has conferred benefit to the individual consumers across the world by making the communication inexpensive and affordable amongst users. This has induced and escalated the demand for mobile consumption and usage across the world even in emerging markets and developing nations (Challis, 2001). The ease of access to communication through mobile phone technology has contributed very much to the different social issues concerned with reach and contact to health and civic services, especially in emergent situations. The growing demand of mobile technology expanded the manufacturing facilities across the world which increased employment opportunities for individuals that indirectly enhances the social value and promotes economic quality of life. Social importance of mobile phone technology is that it has revolutionized the ease of instant global contact anytime, anywhere and everywhere; which has reinforced family bonds and relationships (Dimonte & Ricchiuto, 2006). The contemporary mobile phone technology converge diverse app lications of camera, internet, social networking, gaming, global positioning, information sharing, learning, selling/purchasing, etc. into a single mobile device which is known as a smart phone. This has increased the perceived quality of and consequent consumption of mobile phones. These smart phones have given a new direction to the consumption patterns and the resulting consumer behavior in terms of their

Analyze George Orwell's, Shooting An Elephant through the eyes of the Essay

Analyze George Orwell's, Shooting An Elephant through the eyes of the author of the Moral Instinct Steven Pinker - Essay Example This has never been put across more effectively as in the George Orwell’s essay, shooting the elephant. The author is forced by the general expectation to do what he does not believe in. He takes us through his ordeal so that we can understand the reasoning we often undergo in order to make decisions that seem conflicting in our lives. It’s not just the content of our moral judgments that is often questionable, but the way we arrive at them. We like to think that when we have a conviction, there are good reasons that drove us to adopt it (Steve 1).Orwell goes to a great length to try to justify decisions he made in this essay. A great lesson can be learned from his work. The author hated being a police officer. This was because he was secretly against imperialism which he was a part of. He was against the oppression of the Burmese people. He says he hated the job bitterly than he could clearly put across in the essay. He lives a miserable life, since he hates his empire and cannot voice his concerns. The people he seems to care about are against him and they make his life impossible. This is a tough way to live. He hated the conditions of prisoners huddled together and the sight of the oppressed. What keeps him on the job? Orwell tries to draw an emotion from us. He tries to make us fit his shoes so we can see how tough it was for him to quit his job. He was uneducated and young and could not seek employment elsewhere. He would have chosen to quit this job which did not stand his moral grounds rather than stay in unhappy employment. This builds on the fact that people seek justifications for actions they do in order to feel accepted. This is not the only incident that the author is faced with such a situation. He is called upon to kill an elephant which had gone rogue. He describes the pressure he felt. â€Å"And suddenly I realized that I should have to shoot the elephant after all. The people expected it of me and I had got to do it; I could fe el their two thousand wills pressing me forward, irresistibly.† (Orwell 1). What made the matter worse was that the elephant was a tame one. He considered shooting a working an elephant a very serious offence comparable only to destroying a piece of machinery a decision which should have been avoided at all costs. With these strong convictions the reader is almost led to believe that Orwell was not going to kill the elephant. However despite being so against the action of taking the creatures life he goes ahead and does it. In trying to justify his action he claims that he would have looked like a fool. He did in order just to save face. This according to the reader is not a good enough reason but to him it is a reassurance that what he did was right. The oppressor is often viewed to be above the oppressed. Orwell in this situation proclaims that this is not always the case. He realizes that tyranny only jeopardizes the freedom of the oppressor. The tyrant is viewed by the opp ressed as being heartless and has to live up to these expectations. The tyrant is not allowed to show any signs of affection or weakness despite them being a part of human nature. One has to spend his life trying to impress the natives and so in every crisis he has got to do what the natives expect. The general expectation was that the white man was not supposed to be afraid of anything. Thoughts of what the people would think in case something went wrong during the

Pharmacoeconomics Notes Essay Example for Free

Pharmacoeconomics Notes Essay The Confessions is a work by Augustine that outlines his sinful youth and conversion to Christianity. Augustine wrote it between 397 and 401 while serving as the bishop of Hippo Regius. In his book, Augustine gives an account of his own life from birth up to that point. He then wrote about other matters such as the creation of the world, memory and time. A big segment of the book is spent on Augustine’s confession of sins that he had struggled with and how he had pled to God for deliverance from those sins. Augustine writes about his disappointment in living an immoral lifestyle. He regrets having believed in astrology and followed the Manichaean religion. He also writes about how Nebridius helped persuade him that astrology was evil and how St. Ambrose helped in his conversion to Christianity. The Confessions is finally an address by Augustine to God in which he confesses his sins, faith, and praise. Augustine says that he wrote the Confessions for a people curious to know the lives of others, but careless to amend their own. Augustine was aware that people loved to gossip and look deeply into the lives of others to see how they could talk down a person and ultimately make themselves feel better. Augustine knew that his writing was going to be scrutinized but made it his purpose to tell the truth and demonstrate the providence of God in the life of a sinner. He didn’t want anyone to think any better of himself than he actually was. Another purpose in writing Confessions was to create an immediate bond between his new Christian community. His colleagues were distrustful of his pagan influenced education as well as his standing as an ex-Manichee. He wanted to let them know that he was trustworthy and he did that by putting on display the worst and best of his life. In essence, Augustine’s life became an open book for everyone to read and get to know personally. Augustine could have also written Confessions as an attempt to understand himself. He might have considered his enjoyment of sex and the pleasures of this world to be an unbearable weakness and he needed to confess in writing that God alone was his true love. It is obvious that Augustine is broken over his sin and it is probably something that consumed his mind. Getting this horrific past behind him was of the utmost importance and he did it through writing Confessions to God. The writing style with which Augustine writes the Confessions is  amongst other things openly bold, encouraging, and without remorse. This is definitely different from modern writers who try and disguise their true inner feelings while still trying to write with meaningful style. Augustine is not trying to hold back any part of his life that he might be ashamed of. It is quite the contrary as he confidently praises the Lord and declares God’s greatness. Augustine recognizes his place as a speck of dust that vies for a place in the presence of almighty God who created the universe. He is not ashamed to speak highly of his Lord and continuously gives you a feeling that he is not satisfied until he finds his rest in God. He is encouraging throughout his book as he conveys God’s faithfulness to him even when he was deep into sin. No matter what portion of the book one reads, he or she can always take comfort in the fact that no matter how far one runs from God, He is always right there waiting for us with arms wide open. In conclusion, Augustine is so focused on God, that he has no regret in sharing his mishaps and declaring God’s forgiveness. He knows that he ran far from God but that God was right there the entire time. He feels extremely foolish but at the same time so grateful for God’s unending grace. Augustine asserts with passion that he wants to be filled by God and as a result he can truly live.

Ideas of the Parthenon Essay -- essays research papers

The Greek people of the 5th century BC created a culture that was deeply rooted in philosophy and the arts. Their endless search for their place in the grand scheme of the universe and in nature around them influenced everything in their lives especially their love of the arts. Their drama, sculpture, and even architecture are all shining examples of the ideas that were so dominant in the minds of the Greek people. What could be considered the crown jewel of Greek architecture, the Parthenon, is one such of these examples. It brings into form the three principal ideas of humanism, rationalism, and idealism of the 5th century Greek people through not only its structure, but its ornamentation and sculpture as well. The basis of humanism can be summed up in the words of Protagoras, â€Å"Man is the measure of all things.† Humanism is the idea that human beings are the yardstick by with to measure all things in the universe, including Greek gods and goddesses. The Parthenon stands for this very idea through the fact that it is a human organization of space. It brings an understandable order into a chaotic space that would otherwise be incomprehensible to a human being. It allows a human to see the space and recognize it as something that is real. It also consists of repeated patterns and distance intervals throughout its structure that add to this order. The metopes, for example, are set in an alternating pattern with the triglyphs around the entire building at distinct intervals bringing a clear order to the entablature of the Parthenon. The columns that support the Parthenon are also placed in certain distance intervals from each other and coincide with the pattern formed by the metopes and triglyphs. These columns, however, are not in a perfect pattern of equal distances around the entire Parthenon. The columns on either side of the doorway to the Parthenon are placed a little farther apart than the rest to show a clear entrance to the building. Also the corner columns of the building are positioned slightly closer to their neighboring columns in order to compensate for the human eye. Without this compensation the columns would give the illusion of leaning outward and being farther apart than the rest of the columns because of the distortion of such a large structure to the human eye. The stylobate that the columns rest on is also built to allow for this op... ...ding hints to the fact that the Parthenon is a place that is not meant for a human or even built with a human being in mind. For example, the steps of the Parthenon are to such a large scale that is clumsy and awkward for a man’s normal stride, but in the Greek mind, the perfect distance and size for that of a goddess. The entrance to the Parthenon, through it’s colossal size, denotes that a human is not the main concern when it comes to entering and exiting of this building in the mind of the architect. The 5th century Greek people played a pivotal role in the shaping of not only the world of philosophy but also the world of art and architecture. Their ideas of humanism, rationalism, and idealism were the things that brought to life the artwork of their time and still effects ours to this day. The Parthenon, with its bulging columns, its repeated ratios, and its colossal size expresses how these ideas formed the structure of the building and then shows how the same ideas brought to form the beautiful pediments and sculptures that give us a deeper insight into the minds and hearts of the Greek people. The Parthenon is truly an elaborate time capsule overflowing with Greek ideas.

Skywest Cas

eSkyWest, Inc. case Analysis Written Case Analysis Table of Contents 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ pg. 2 2. External Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ pg. 3-10 3. Internal Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ pg. 10-14 4. Key Decisions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. pg. 14- 15 5. Alternatives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ pg. 15 6. Recommended Decisions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ pg. 16 7. Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. pg. 17-19 1-SkyWest Airline IntroductionSkyWest, Inc. was found in 1972 by Raplph Atkins in St. George, Utah. Initially this was only a charter type of flight and was mostly used by businessman travelling between Salt Lake City and St. George, Utah. But with business partnerships and merging with companies like Western Airlines and later with Delta airlines partnerships the network of SkyWest airlines were much broad. Later in near future with more partnerships with United Airlines and Midwest Airlines helped the company to grow rapidly and in 2005 SkyWest acquired Atlantic Southeast Airlines.Currently SkyWest is operating in overseas too for instance Canada meanwhile it runs its operations in 34 states and nearly in 158 cities. Sky West case analysis report will help the reader to understand especially about the SkyWest Inc. and the general economic conditions of the reg ional airline industry of US at a micro environmental level along with some introductions of market size and market growth of the airline industry. The report is organized under the following main topics as follows.External analysis, internal analysis, Key decisions, alternatives and recommended decisions along with some charts and tables that helps the arguments for better understanding. Moving on when we consider the industry as a whole it had a decline due to the economic recession in 2009 that affected the growth rate of the airline industry and in terms of market size the revenue from passenger per mile decreased in 2008 compared to 2007 and this is an early effect of the economic recession, we shall discuss the threats and alternatives as we go along.In five year period from 2004 to 2008 the industry’s combined revenue has increased almost with a double effect from $4. 7 billion to $8. 4 billion (Please refer the epilogue table # 1). As part of the introduction let†™s identify the vision statement and the company strategy. Company strategy is low-cist strategy and its competitive advantage is achieved by lower cost than its competitors. Vision statement is â€Å"Atlantic Southeast Airlines is committed to connecting more people, more often; to the places they love, by becoming the world's first super regional airline. Moving on we would concentrate on the external analysis of this company. 2-External Analysis Economic Factors The external analysis assess the company’s external environment by looking at its Marco-environmental factors including the size of the market in terms of unit sale and sales volume as well as the market growth. It also examines the number and size of buyers and sellers in the environment, the pace of technological change or innovation, the economies of scale, geographic boundaries, the market supply and demand conditions, learning curve effects of the market and the differential products available.We will now e valuate SkyWest’s external environment by first looking at its economic factors. Size and Market Growth rate: The first economic factor addressed is the size of the company and its growth rate. SkyWest is the largest independently owned regional airline that is partnered with two of the major airlines; United and Delta. Alone SkyWest has more than 11,000 people representing their company none of which are unionized. Through the partnership with United and Delta, SkyWest was imited to the size of the aircraft through scope clauses limiting seating of 76 with Delta and 70 with United. This would limit the amount of business they could capture from their partners. In order to take advantages of their efficiencies SkyWest could have purchased larger aircraft to expand its business had there been no limitations. Throughout the five years SkyWest contracted to Delta and United ending in December of 2008, their annual growth rate had increased to a compounded 29. 6% with the number of flights increasing from 1,500 to 2,300.The size of the market in terms of unit sale and sales volume will be discussed in the next paragraph defining its size of buyers and sellers. Number and Size of buyers and sellers: The number of buyers in the company can be defined by the number of customers the company serves per year. SkyWest has the ability to serve over 100,000 customers per year due to the contract with Delta and United. The number of sellers in the company can be defined as the partnering airlines using their regional services to operate their connecting flights for a fixed cost.SkyWest is a regional airline that operates the connecting flights of its major partners Delta and United. The regional flight as well as the connecting flights through Delta and United has them serving 158 cities in 42 states and five Canadian provinces and Mexico. Their Hubs are located in Chicago O’Hare, Los Angeles, San Francisco, Milwaukee, Portland, Denver and Salt Lake City. In o rder to maintain these airlines they have maintenance based in Atlanta, Chicago, Colorado Springs, Denver, Fresno, Los Angeles, Milwaukee, Palm Springs, Portland, Salt Lake City, San Francisco and Tucson.Through their contract with Delta they have increased their customer base by operating about 430 connecting flights per day between Salt Lake City and designated outlaying destination which is about 59. 9% of the company’s capacity. The other 40. 10% of capacity goes to their contract with United that has them operating about 900 scheduled departures per day. In January of 2008 SkyWest took over Midwest allowing them to service 70 and 90 seating customers per flight.When they partnered with these major airlines there were a lot of changes that took place including technical changes. We will now discuss the pace of these technical changes and innovation. Pace of technological change or innovation: Most of the technological changes happened after the 9/11 attack on the World Tr ade Center and the Pentagon. One of the changes SkyWest had implemented was the Stetson Quality Suite. The Stetson Quality Suite is a mobile data collection and reporting software SkyWest used to ensure they were meeting or exceeding their safety quality standards.SkyWest used this particular software to keep up with the Safety and maintenance standards for the Department of Transportation and the Federal Aviation Administration. Now that we have discussed the pace of technological changes or innovation we will now go on to discuss the economies of scale. Economies of Scale: The economies of scale are the cost advantages company’s can obtain due to size, with cost per unit of output decreasing with increasing scale as fixed costs are spread out over more units of output.SkyWest was able to capitalize on the economies of scale when it partnered with Delta and United which helped reduce the cost of providing the service over what others could do. Through these partnerships SkyW est was able to gain access to an established customer base that would help increase their business in size and also lower the costs through the contracts where the major airlines were responsible for all their jet fuel, ground handling and aircraft maintenance and ownership. Given the gained access to customers through the partnership made SkyWest heavily dependent on Delta and United.With the current recession causing a dramatic downfall in the economic condition put all airlines including the major ones like Delta and United at risk to airlines losses, bankruptcies and consolidations due to the decrease in operating revenues by 87% with a 64% drop in income, 77% drop in revenues and a 60% drop in operating income. Now that we have discussed the economies of scale in the industry we will go on to discuss the geographic boundaries. Geographic Boundaries: The geographic boundaries of an industry refer to the geographic boundary lines that are drawn whether they are local, regional, national or global.SkyWest’s geographic boundaries are regional representing only small cities and also servicing major airlines through connecting flights. The partnerships with Delta and United had allowed expansion to current and new routes as well and additional departures. SkyWest was looking to expand more and through the acquisition with ASA they were allowed to expand geographically allowing them access to the East Coast markets and comprehensive national coverage that greatly expanded their scope of operations by adding regional jets to their fleets and a $1 billion to operations.We will now move on to discuss the market supply and demand conditions. Market Supply/Demand Conditions: The market supply and demand conditions changed greatly with the September 11, 2001 attack on the World Trade Center and the Pentagon. The 9/11 attack prevented people from flying due to the fear of crashing which translated into huge losses in the major airlines. People feared the larger airlines more than the smaller regional jets due to the fact that they felt the larger planes to be more susceptible to terrorist attacks.They assumed that smaller regional airlines would not be a target for terrorism but still saw them to be less safe than the larger airplanes. The second condition affecting the market demand was the recession starting in late 2007 that continued throughout 2009. The beginning of the recession had negative effects on participant’s income statements and balance sheets resulting in airlines losses, bankruptcies and consolidations. The recession continued into 2008 and 2009 causing a dramatic downturn in the company’s financial performance.This economic downfall of 2008 and 2009 caused a decrease in the number of scheduled flights, and passenger traffics by 3%, with cargo revenues dropping as well. The airline industry is highly sensitive to fluctuations in the economy because of the significant portion of business and leisure travelers . The recession had lowered the overall demand for airline services not only to the regional but all airlines in the United States. The most recent recession in 2009 had a strong impact on the credit markets preventing airlines from getting the needed credit to acquire new aircraft.Other things affecting the market supply/demand conditions were the seasonal fluctuations that increased travel during summer months and decreased travel during the winter due to flight cancelations and delays due to inclement weather. The weather related flight cancellations represented a loss to 2,850 of its flights with a decrease in pretax income of about $5. 2 million. Next we will discuss the learning curve effects in the industry. Learning/experience curve effects:The learning curve effects of the industry were outlined in the training offered to help pilots and maintenance personnel keep up to date on the new safety and maintenance regulations as well as their skills. The vast majority of training was at training facilities for both the company pilots and maintenance personnel through a six-week program. The six-week training program proved to be very comprehensive and respected that it attracted tuition paying Federal Aviation Administration personnel. Next we will discuss their differential products. Differential Products:The differential products discussed in this case were the Bombardier Regional Jets and the Embraer and ATR Turboprops. The Bombardier region jets were the main regional gets used in the industry. These were larger commercial jets used to service longer-haul flights to the destinations up to 1,200 miles away, which allowed regional carriers to operate new longer routes and run shorter routes more efficiently. The other product discussed was the Embraer and ATR Turboprop which seats 30 passengers. This jet was used for short- to medium-haul flights and was able to land on shorter runways.Several travelers were unsure of riding on the turboprops due to the p erception of them being loud and uncomfortable. To accommodate travelers that wanted to ride a smaller jet with a more comfortable ride they created the Bombardier Q series turboprop that was equipped with noise and vibration reduction devices to help reduce the noise and vibration levels to those of a regional jet. In the next section we will define the driving forces for change in the industry. Driving Forces The driving forces are the factors that are driving the industry to make changes.These changes within the industry will have impacts on globalization, product and marketing innovation, technological change, changes in long-term growth rates and new government regulations. To start off we will discuss the impact on globalization. Globalization: SkyWest decided to go international with their business and started working with regional carriers in Europe, Latin America and China. The push to go global was due to the increased interest in airline business from people in Brazil and China. The people from these two geographic areas had pursued SkyWest to help them build their own airline within their geographic region.SkyWest agreed to help them train people, and organize from a 10- to 20 aircraft operation to a major regional carrier in countries that really needed a major regional carrier. Through globalizing their company SkyWest would be able to increase their purchasing power and help buys things at a lower rate. However, through the limitations the foreign governments would place on U. S. carriers, the opportunities by the international joint ventures would be limited. Now that we discussed the globalization driving factor we will go on to discuss the product and marketing innovation. Product and marketing innovation:The first product and marketing innovation is the Bombardier Regional Jets. The Bombardier regional jets originally serviced flights with destinations of up to 1,200 miles away. The new innovated Bombardier Jet has the quietest commercial je t available with a range of up to 1,600 miles. This larger regional jet offers many amenities including flight attendant service, stand-up cabin, overhead and under-seat storage, lavatories, and in-flight snack and beverage service. These jets were able to operate at lower costs then a 120-seat or larger jet aircraft due to its smaller size and efficient design.The other product and marketing innovation is the Embraer and ATR Turboprop, many travelers were not very interested in these smaller jets due to their noise level and uncomfortable seating. The new Embraer and ATR Turboprop has a 30 seat 120 turboprop and a 74 seat ATR 72 turboprops that are able to operate more economically over short-haul routes than the larger jet aircrafts. These smaller jets had comfort features such as stand-up headroom, a lavatory, overhead baggage compartments and flight attendant services.The smaller jets were more economically feasible making it possible to provide high frequency service in markets with relatively low volumes of passenger traffic. We will now go on to discuss the technological changes. Technological Changes: The technological changes taking place are the implementation of Stetson Quality Suite for Safety used to ensure their standards were meeting or exceeding their safety quality standards. The changes to the Bombardier and Embraer Jet to increase the overall quality and service of the jets in reference to their range of flight and the services offered to the staff and the customers boarding the flight.Other technological changes taking place are the new ways of communicating creating less need for travel. With the economy still being in a vulnerable position people are very sensitive to the price of a flight and try to find other means of commuting to their destination or communicating to that particular party. These technological changes have caused a decrease in the airline market due to price sensitivity that even business travelers are looking to save m oney. Next we will discuss the changes in the long-term growth rate. Changes in the long-term growth rate:The changes in the long-term growth rate started to increase when SkyWest partnered with Delta and United Express. The partnership had increased their annual growth rate to a compounded 29. 6%. This partnership had increased the number of flights from 1,500 to 2,300, and increased their departures to 2,400 to 208 cities per day by adding connection flight through their major airlines that serviced the United States, Canada, Mexico and the Caribbean. With the increased flights there were new government regulations that were applied. In the next paragraph we will discuss those regulations. New Government regulations:New Government regulations were in effect immediately after the 9/11 attack to ensure safety to the passengers by increasing the security regulations. The increased security also increased operational costs to the airline carriers due to the increased safety regulation s. The last increase that took place was the increased jet fuel cost, due to the economic recession in mid-2008. All these changes lead to a decrease in ticket sales due to fear of flying post 9/11 attack, and the incurred costs of flying in response to the threat of rising fuel costs. The next section will talk about the industry’s key success factors.Key Success factors: The key success factors are the competitive factors that most affect industry members’ ability to prosper in the marketplace. Different types of key success factors can be technology related, manufacturing related, distribution related, marketing related and skills and capability related. Technology related: The technology related key success factors that the SkyWest Inc. was defined by how they were able to acquire new aircraft. Regional airlines were required to find the needed capital and financing to increase the size of their fleets to service the longer routes being outsourced by the major airl ines.This had to be done without compromising their scope contracts with labor. SkyWest was able to overcome that by joining with ASA to acquire new aircraft. The next factors to success being discussed are the Manufacturing and Distribution related key success factors. Manufacturing/Distribution related: SkyWest’s manufacturing and or distribution related key success factors are defined by the ability to get their passengers to their destination on time. SkyWest was able to maximize their on-time arrivals by successfully getting all of their flyers to their sites on-time and making sure they did not miss their connecting flights as well.This gave them a good reputation with their customers in increasing satisfaction, naming them one of the highest rated regional carriers for on-time arrivals. Marketing-related The regional airline industry related its marketing key success factors to how they were able to maintain a strong safety image. In order to keep up with images of fly ing SkyWest increased safety standards and regulations to develop a much more safer image for those that were skeptical about flying smaller flights especially after the 9/11 attack.Passengers were unsure of the safety of the smaller jets preventing them from flying with the regional airlines, but after more safety had been implemented and other procedures had taken place to ensure everything was up to code they were able to maintain this strong image to passengers to ensure their safety when flying. Skills and capability-related SkyWest’s skills and capabilities were expressed in how they were able to maintain high levels of customer service. Typically regional airlines were not known for their customer service due to a large number of mishandled uggage that happened when transferring luggage from one plane to the next and an increased number of cancelled flights due to inclement weather. Most of these issues were not directly related to the regional due to their partnership s that handed all of their scheduling and majors taking priority in runways. SkyWest was able to maintain an average number of mishandled baggage, the second lowest number of involuntary denied boarding’s and the fourth in number of complaints per 100,00o passengers.This put them at the top to be named the Regional Airline Company of the Year for on-time arrivals by the Department of Transportation multiple times. Five Forces Model of Competition The five forces model evaluates the industries competition based on their level of Rivalry, threat of new entry, substitutes, bargaining power of buyers and bargaining power of suppliers to be either strong, moderate or weak. We will first discuss the first and most powerful of the five forces of competition; rivalry. Rivalry: Competition in the U. S. irline industry is very strong with their being a large number of competitors in the regional airlines. The success of low-cost carriers such as Southwest Airlines and JetBlue has incre ased the pressure on airlines to compete on price to attract sufficient numbers of passengers to keep flights full. In some regards, major airlines use contracts with regional carriers to keep costs and airfares low. Therefore, contracts for regional service are awarded by major carriers are to those having the lowest prices and reliable service. The overall rivalry in the airline industry is strong.Threat of new entry: The Threat of entry into the regional airline is define by the barriers to entry that include costs of acquiring a fleet of aircraft, acquiring contracts with major airline partners, and low industry profitability. Although the capital required to start up a modestly-sized small regional airline is fairly small, entering at a scale large enough to create a competitive threat requires substantial resources. The major threat of entry comes from major carriers which have the resources to start up their own regional airline. This threat is only moderate because the trend is for ajors airlines to sell off their regional airline operations and contract out service to regional carriers. Substitutes: Since regional airlines service short routes, passengers have more alternatives such as bus, automobile, or train travel than they do for long distance travel. This is particularly true when passengers are traveling only a few hundred miles. However, for major carriers that utilize regional carriers to execute hub and spoke strategies, there are few alternatives that they can use other than operating their own regional carrier.Substitutes are a weak to moderate force in the industry. Bargaining Power of Buyers: In the airline industry there are two types of customers; Leisure and business travelers. The business travelers tend to make up most of the market because they used the regional airlines to commute to and from locations that were considered too far to drive. They were also the most profitable because the larger customers purchased flights that were bought at a premium due to their short-notice or unexpected plan for flight.The Second type of buyers in the market were the leisure travelers that was a much smaller group of buyers because they traveled less often and were more price sensitive to the ticket sales. With their being several airline businesses in the industry all offering the same service, switching costs for tickets from airline to another tend to be very high. Airline industries have a fixed price on airline tickets preventing from buyers being able to bargain a lower price. Since most if not all customers search airline tickets based on price this makes the bargaining powers of buyers in the industry to be weak to moderate.Bargaining Power of Suppliers: In the regional airline industry there are two main types of suppliers Brazil’s Empresa Brasilerira de Aeronautica SA and Bombardier. With their only being two different types of suppliers in the regional airline industry that have two differentiated produc ts, makes the demand for them to be very high. Since these are the only two for the regional airlines it makes the bargaining power of suppliers to be very strong allowing them to change higher prices without losing their service to another manufacturer. 3-Internal AnalysisSWOT Analysis The SWOT analysis is an incredibly useful tool that helps review and analyzes the company’s current strategy. The SWOT analysis also identifies a potentially new direction for the company’s strategy to go. SWOT stands for strength, weakness, opportunities, and threats. Strength and weaknesses generally relate to factors that are internal to the organization, while opportunities and weakness in contrast often relates to factors that are external to the organization. We will now analyze SkyWest, Inc. using the SWOT analysis. Strengths:A company’s strength is something that the company is good at doing, or an attribute that enhances its competitiveness in the marketplace. SkyWest le ads the industry in safety and maintenance by being a pillar in the industry for seeking safety prevention, and leading by example and getting involved to help the community overall be safer. SkyWest also has good statistics for safety and for on-time arrivals along with other factors that affect customer satisfaction. For years 2004 through 2009 SkyWest had the highest percentage for scheduled flights arriving on time.They also were second for the least amount of involuntary denied boarding’s. SkyWest also has a high level of employee satisfaction due to its workforce being nonunion. SkyWest owns jets like the Bombardier regional jet or the Embraer and ATR turboprops that are more economical and cost-efficient but also have speed that is comparable to those of larger jets; and they even have many of the same features that larger jets offer. A significant strength is that SkyWest has experienced a compounded annual growth rate of 29. 6 percent from 2003 to 2008.A key strength for SkyWest’s success is its ability to secure partnerships that expand its geographic and customer base. Now that we have completed analyzing SkyWest’s strengths we can take move on to analyzing their weaknesses. Weaknesses: A weakness is something a company lacks or does poorly; in comparison to competitors or a condition that puts the company at a competitive disadvantage. One weakness is SkyWest’s poor relationship with Delta Airlines which was caused by their disagreement over their contract and whether or not Delta owed SkyWest $25 million dollars.This inhibits SkyWest’s ability to fully function within that partnership, and of course being short changed $25 million dollars is also a significant loss. Another factor that contributes to SkyWest’s weaknesses was once considered a strength; SkyWest’s partnership with Midwest. After partnering together for two years Midwest filed for bankruptcy leaving a messy wind-down process for both c ompanies, which undoubtedly will take a toll on SkyWest’s competitive advantage. Unfortunately that’s not where the mess ends; in 2009, Midwest was purchased by Republic, a larger company that is considered a direct competitor of SkyWest.Another strategic issue for SkyWest is the fact that because they partner with larger airlines and even though their own statistics for safety and for on-time arrivals along with other factors that affect customer satisfaction are either average or above average, from the customer’s point of view they are connected with the major carriers. Therefore the larger airlines statistics are intertwined with their own; which, results in customers perceiving a poor reputation for customer service; mishandling baggage, canceling flights, delayed flights for both carriers.Another weakness caused by customer’s perceptions is that customers typically perceive that the planes regional carriers use are small, uncomfortable, noisy, and a lso unsafe. Now that we have finished evaluating SkyWest’s weakness, we can now move on to analyze opportunities. Finally the last weakness we will go over is the scope clauses with United ; Delta Airlines. In the labor contracts with their pilots union it is spelled out the maximum size of airplane that an outside partner can operate. This limits the size of aircrafts to 70-seat and 76-seat aircrafts.This translates into a limited amount of ticket sales which means its limiting profits and market share and the number of flights a company could support. Now that we have evaluated the different factors that put SkyWest at a disadvantage we will take a look at the external factors; starting with opportunities. Opportunities: Opportunities are found within the external environment and arise when a company can take advantage of current circumstances or changes in the environment to gain a competitive advantage and become more profitable. Generally the best opportunities are the o nes that match with your company’s strategic goals.One opportunity for SkyWest is with more and more major carriers that start outsourcing a portion of their routes to regional airlines this creates an opportunity for SkyWest to build those relationships and eventually become partners with those major airlines, giving SkyWest a chance to expand and grab more market share. Another opportunity for SkyWest to expand its market share is with United ; Delta Airlines filing for chapter 11 this creates a short window of opportunity for SkyWest to serve those customers and to do it with great service and low prices building an expanded loyal customer base.Another opportunity that SkyWest needs to watch the horizon for is if the scope cause liberation were to be approved it would create an opportunity for SkyWest to increase the number of routes flown in contract with other airlines and the seat capacity of those routes. It would be a wise decision to spend time making plans that coul d be quickly executed should the scope cause liberation get approved. It’s important to keep an eye on the horizon watching for changing technology, government policies, or social trends that way the company can respond quickly and seize the opportunity to gain the competitive advantage.A changing external environment doesn’t only mean possible opportunities it also means possible threats. We will now examine SkyWest’s possible threats. Threats: Threats are factors in a company’s external environment that pose a threat to the company’s profitability and competitive well-being. The 2007 economic recession is an example of a threat that many people did not see, because of this many industries including the airline industry suffered.Some people believe that we still have not fully felt the aftershocks of the recession and because the airline Industry is highly sensitive to the economy as a significant portion of travel; both leisure and business trave lers, are discretionary, it is still a potential threat. Another threat to the airline industry is the increasing costs for jet fuel and its general availability. This can have a crippling effect on a company’s profitability and threatens their overall business operations. Fuel expenses already account for 35-50 percent of an airlines operation cost in 2009.Another external threat is if either new or changes are made to the ASA Regulation for either weather related factors or safety inspections. Both would increase costs and could threaten the success and the competitive advantage of SkyWest, which in turn could lead to decreased customer satisfaction and fewer sales. Since SkyWest is a regional carrier they need to keep a careful watch not only on how they are performing but also how their major carriers whom they have partnerships with are performing.If a major carrier were to file for bankruptcy it would most certainly threaten SkyWest with loss of customers and profits an d could lead them to follow suit and file for bankruptcy as well. Another threat that could affect regional carriers in the industry is if two major carriers merge the result would most likely be consolidating of routes and possibly completely shutting down smaller hubs, which as we have explained would also affect their regional partners. Financial assessment Ratios: Financial data is important to analyze as it provides the concrete results as for how the company’s strategy is performing.Ratio analysis is often used to determine a company’s financial position. Ratio analysis breaks down into 5 key subgroups; profitability ratios, liquidity ratios, leverage ratios, activity ratios, and finally share-holder ratios. We will break down each one of these types of ratios starting with profit ratio. It should be noted that analyzing the individual companies financial performance alone, is not a complete analysis. To have a complete analysis, the ratios should be compared aga inst the industry’s average; however, we will not be covering that in our assessment with SkyWest. Profitability ratios:Profitability ratios generally tell us how well the company is using their resources efficiently. One of the several profitability ratios is the Operating profit margin. This ratio tells us how much profit is earned on each dollar of sales before paying interest charges and income taxes. | 2004| 2005| 2006| 2007| 2008| Operating Income| 144776| 220408| 339160| 344524| 255231| Total Operating Revenue| 1156044| 1964048| 3114656| 3374332| 3496249| Operating Profit Margin| 0. 1252| 0. 1122| 0. 1089| 0. 1021| 0. 0730| Here we see that the operating profit margin has been declining, while the total operating revenue is increasing.This can be interpreted as less money is being made on each dollar of sale. When looking at the operating profit margin ratio higher is better and you want to see an upward trend, since we don’t see that it is cause for concern and should be looked into. Liquidity ratios: Now let’s look into the liquidity ratios. Liquidity ratios measure a company’s ability to pay off short-term obligations by using their liquid assets, one of these ratios is the current ratio. The current ratio tells us how much of the company’s short-term obligation can be covered by using and converting their liquid assets. 12/31/2008| 12/31/2007| Current Assets| 125,892| 122,802| Current Liabilities| 129,783| 118,202| Current Ratio:| 0. 9700| 1. 0389| SkyWest’s current ratio had a small decrease from 2007 to 2008. For 2007 their ratio was 1. 04, and for 2008 it decreased to . 97. The ratio should be higher than 1, however what an acceptable ratio is depends on the type of industry as it varies. The fact that their ratio is decreasing could suggest impending insolvency. However to accurately analyze we would need to compare the current ratio to other companies in the airline industry. Leverage ratios:Next we wil l move on to analyze leverage ratios. Leverage ratios are concerned with the balance between debt and equity. One of the leverage ratios is the debt-to asset ratio. The debt-to asset ratio measure the extent to which borrowed funds have been used to finance the firm’s operations and investments. | 2007| 2008| Total Debt| 3990525| 4014291| Total Assests| 3990525| 4014291| Debt-to assets ratio| 1| 1| Here we see that for both 2007 and 2008 the debt-to asset ratio equals 1; however this is a cause for concern. It would be better if the debt-to assets ratio were a low fraction.A low fraction would indicate that the firm less debt then assets and therefor does not have a high risk of bankruptcy occurring. Activity Ratios: Another area to analyze is how effectively a company is managing its assets this group is called activity ratios. An example of an activity ratio is the inventory turnover ratio; which takes the cost of goods sold divided by the inventory to determine the number of times the inventory is turned over and whether they are carrying excess stock. One example of an activity ratio is the average collection ratio. | 2007| 2008| Accounts receivables| 81216| 55458|Total Sales (Total Revenue)| 3374332| 3496249| Average collection period| 8. 7851| 5. 7897| This measurement indicates the average length of time it takes SkyWest to receive a cash payment after making the sale. The shorter amount of time is optimal. From 2007 to 2008 SkyWest shortened the amount of time by almost 3 days, bringing it to roughly 6 days. Other important measures of financial performance: The last category is kind of a miscellaneous category; however this category is sometimes referred to as the shareholder-return ratio because many of the ratios measure the return earned by shareholders from holding stock in the company.There are other measures as well like the internal cash flow measurement. This measures how much cash a company’s business is generating after paying operating expenses, interest, and taxes (often referred to as NIAT). Years| 2004| 2005| 2006| 2007| 2008| Net income| $81,952 | $112,267 | $145,806 | $159,192 | $112,929 | Depreciation| $76,817 | $115,275 | $189,885 | $208,944 | $220,195 | NIAT| $158,769 | $227,542 | $335,691 | $368,136 | $333,124 | – Key Decisions 1. One of the main points the case covers is the state of the global and national economy. As previously discussed the airline industry and its success is highly correlated with the state of the economy. 2. Another main point that SkyWest should be concerned with is their ability to attract and retain partnerships. Its already been established that SkyWest’s relationship with Delta has been changed to â€Å"it’s complicated† over the disagreement of 25 million dollars unpaid and not going after Delta in a lawsuit for the unpaid money for fear of losing their partnership and connected business.As Delta Airlines contributed 59. 9% of SkyWest†™s customer capacity. Also their previous partnership with Midwest Airlines which then filed for bankrupt and later was purchased by a direct competitor, which could become larger and more capable; threatening SkyWest’s future. 3. Another issue plaguing SkyWest is the impact of high fuel prices. It is estimated that 30-50% of total costs are from the costs of fuel. This in conjunction with the scope clauses that limit the size of planes SkyWest can operate increases the costs and amount of fuel needed. . The Last problem the case covers is the issue of government legislation and regulations and the effect it has on the airline industry. Safety regulations and labor contracts that limit the number of passenger’s pilots can fly. Along with the issue of planes being grounded to perform safety inspections or the proposals of new legislation like the regulation that was going to require they provide oxygen for passengers that would have added a significant amount of addit ional costs. 5- Alternatives 1.Economy: Clearly one cannot control the state of the economy, but if SkyWest continues to take advantage of their strengths and repair weakness that are due to partner companies’ poor customer service, human resources and low profits they are likely to be successful when the economy is doing better. While the economic recession continues SkyWest should attempt to renegotiate their agreements with their major carrier partners and cancel flights, when capacity is low, in order to reduce their costs.They need to make sure they maintain competitive prices and not just meet customer’s expectations but also exceed them, this will lead to a stronger customer loyalty hopefully keeping SkyWest out of the red. 2. Partnerships: SkyWest needs to continue to develop their partnerships with major carriers to further diversify the amount of major partners, which would ultimately reduce the risk of being dependent on Delta and United. Also combining effo rts would reduce the companies overhead. . Fuel costs: The rising costs and fluctuations in fuel price pose a significant risk as they are the largest chunk of operation costs for the airline industry. SkyWest should plan their routes to maximize their fuel efficiency along with again trying to renegotiate their agreements with their major carrier partners to permit flying larger size planes with more seating capacity; which would therefor create larger economies of scale. 4.Regulations: SkyWest needs to continue to pay close attention to union activity within the ASA Corporation and also continue to avoid labor unions and instead focus on employees through effective benefit packages and employee engagement. 6- Recommended Decisions 1. SkyWest airlines considerably has cash in had it could make a risky move by starting to serve in new countries since they are already exposed to some of the foreign destinations it would not be a bad idea but they must be prepared to face new competit ors.This would help the company to offer more international connecting flights and strengthen the operations that already exists for instance in Canada. 2. As we discussed before as a whole the industry is enjoying an accumulated revenue, so at this point making new partnerships may increase the revenue share of SkyWest Airlines and this would help the company to face the unknown future challenges and lessen its affect to SkyWest airlines since the economy is not steady. . Even though SkyWest is well known for being the best at safety of the services rendered it should invest more on researches with the other industry competitors so they could split the cost and enjoy the benefits (joint research agreements). This would help the SkyWest to keep up to the new regulations that is set by FAA, TSA and DOT. 4. In the first quarter of 2009 they had a SkyWest had a revenue loss of $7. million which was merely by ASA because of poor maintains and inefficiency of the flights. Management shou ld take initiatives to reduce these types of inefficiency and integrate a successful system for sustainable growth of the company. 5. SkyWest Inc. should be concerned with the route maps and they should look for opportunities that could potentially help them to expand route coverage with the existing partnerships or to get into new business agreements with new partners. . Management should work closely with the finance department to cut down fuel and maintains cost to earn more revenues in the volatile economy. For instance management should be working together with finance department on hedging for fuel, and they could get into partnerships with smaller companies in the industry to share maintains cost rather than a large air carrier where SkyWest’s needs wouldn’t be considered upon a larger company.

Research Essay: Obesity & Nutrition Essay

Eating is one of my hobbies. I used to discovered lots of places with special food anytime I was free. I remembered my favorite food is fried chicken and cheese sticks. Eating these food day by day made me overweight, and the doctor said I had a heart problem. He said I was lucky because some other people were diagnosed obesity. It took a lot of effort for the obesity people to get back to the normal weight. America, where fast food is everywhere with a very affordable price, was one of the most country having a highest rate of the obesity. Although there are some main reasons that lead to serious consequences, obesity is not a very bad thing and can be prevent by ourselves. The first topic will focus on the physical reasons that lead people to obesity. Environment is one of the most important reason that affects, encourages obesity. For example, the tight work schedules leave people no free time to exercise; the lack of neighborhood side walks or safe places to exercise; the lack of access to healthy foods makes people gain unnecessary fat. Beside, junk food is a major reason, also. The characteristic of junk food is lots of fat contain, and difficult to digest, which resulted in gaining weight to whom eating it. The last main physical reason is the lack of energy balance. According to the â€Å"What causes overweight and obesity?† article, to maintain a healthy weight, your energy in and out have to balance exactly overtime. Overweight and obesity happened over time when you took in more calories than you used. The second topic shows how some mental issues can lead to obesity as well. Some people tend to eat more when they have depression or stress. There are some certain hormones, that the body released, can increase the tendency to store fat, gain weight when you’re in stress. Alcoholism is not only an addiction but also a reason that leads to obesity. Any kind of alcohol beverage adds fat more to the body. People who drink on a regular basic will have potbelly, and have a high potential to obesity and heart diseases. The last but no least reason is genes and health problems. In fact, the amount  of fat stored, and where the fat carried in the body are affected by genes. According to â€Å"What causes overweight and obesity?† article, your chances of being overweight were greater if one or both of your parents were overweight or obese. Children adopt the habits of their parents. In addition, there are some diseases from hormone problems that cause obesity, for example, hypothyroidism, and polycystic ovarian syndrome (PCOS). Hypothyroidism happens when the thyroid gland doesn’t make enough thyroid hormone. Therefore, it will slow down the metabolism and makes the body gain weight quicker. A study in the â€Å"Hypothyroidism and obesity. Cause or effect?† article had shown that overall thyroid dysfunction was found more in obese individuals with varying degree of significance. About five to ten percent of women of childbearing age were affected by PCOS to gain a high level of androgens hormones, which make people obese. Obesity can lead to a major consequence in people’s health. Obesity can make a stress on our heart, lungs, and bones. Furthermore, the article â€Å"Health effects of obesity† had pointed out a lot more health diseases that caused by obesity such as high blood pressure, diabetes, hypertension, stroke, joint problems, sleep apnea, cancer, psychosocial effects, and so on. Michael Fumento said in an interview of the â€Å"Obesity† article that few fat people really knew how much harm they were inflicting upon themselves, pointing to the mountain of scientific evidence linking obesity with various diseases and conditions such as infertility. The risk of death rises with increasing weight. A study showed that each year, obesity related conditions caused an estimated 300,000 premature deaths in the US. People had diabetes are obese at a rate of over 80 percent. The second consequence is that obesity creates the weight discrimination and economic downturn. Society considers that fat people have to take the responsibility for their condition, their body. Therefore, many obese people were treated rudely, courtesy than thinner people. Some are making fun with the body of obese people by calling them â€Å"fatty†, or â€Å"a rolling bread.† The â€Å"Obesity† article had quoted a sentence from Sally Smith, who said fat people were taught to feel guilty and blamed themselves for the failures of weight loss programs, and to expect and accept rejection, mistreatment and discrimination regarding their weight. Obesity takes part in the economic downturn, especially on the U.S health care system. In 2008, the costs of medical care for the obesity in America were about 147 billion. Medical costs are associated with obesity directly and indirectly. The costs come from preventive, diagnosis, treatment services, and also the morbidity and mortality cost. As a comparison, the lifetime costs of obesity provided by the government are greater than the lifetime costs assessed by the smokers. Obesity can be reduced and prevent by ourselves through better diet. The best way to lose weight is to reduce the caloric intake. By counting calories, eating good meals, exercising more often, you can control your weight. Vegetables, whole grains, lean protein and fruit are not only contain less calories but also improve one’s health condition. Fiber was studied that it could prevent hunger pangs and keep you full longer. There is a collection of choice such as, brown rice, wheat bread, broccoli, spinach, etc. Dividing your food into five small meals during a day can keep you up with your metabolism and reduce the amount of sugar in your blood. Drinking water is not less important. Ten glasses of water can help you flush out the toxins. Drinking a glass of waer before eating can reduce the hunger. In addition, there are many activities held to courage the obese to have to better life style as well as some policies from government with the same goal. There are many weight loss camps achieved for adults and childrens. They can not only learn how to lose weight but also have fun, learn new skill, and gain confidence. These camps empower people to fight against the weight discrimination, support them to stand up and live their own way without feeling depression. Soda taxes is a topic which was disscussing these day. If the law was passed, placing a high tax on soda would discourage Americans from consuming unhealthy beverages, which is a crucial first step toward making the U.S. healthier as a whole, quoted from â€Å"Soda taxes† article. Beside, limiting advertises by news or revised rules during television programs may help reducing the childhood obesity epidemic. In conclusion, obesity is not a problem that can be solved in a short time.  The reasons that cause obesity come from many perspectives, genes, health problem, environment, daily diet, and so on. The effect of the obesity is now increasing more than the past that gains many problems for people’s health as well as the country’s economic. People bring themselves to obesity; and only them can get themselves out of it. With the help from many resources, they can acknowledge themselves to prepare a better meal. The community and government also help the obese people by organizing a lot of weight loss camping, and establish new law to prevent the incresing of obesity. There’s nothing that can stop you being a better person. All you need is resolve, commitment that you want to get rid of fat, and you can do it. WORKS CITED: â€Å"Health Effects Of Obesity.† Stanford: Hospital & Clinics. Stanford hospital & clinics, 2013. Web. 08 Dec 2013. Med, Saudi J. â€Å"Hypothyroidism And Obesity. Cause Or Effect?† NCBI. National center of biotechnology information, 29 Aug 2008. Web. 08 Dec 2013. â€Å"Obesity.† Issues & Controversies On File: n. pag. Issues & Controversies. Facts On File News Services, 9 May 2003. Web. 8 Dec. 2013. â€Å"Soda Taxes.† Issues & Controversies On File: n. pag. Issues & Controversies. Facts On File News Services, 18 Dec. 2009. Web. 9 Dec. 2013. â€Å"What Causes Overweight And Obesity.† NIH: National Heart, Lung, and Blood Institute. NHIBL, 12 July 2012. Web. 08 Dec 2013.

How blind hiring can improve workplace diversity

How blind hiring can improve workplace diversity There’s a growing trend across industries when it comes to hiring- and in the age of information, you may be surprised to learn that involves having access to less information instead of more, in an effort to enhance ethical hiring practices and improve workplace diversity. If your company isn’t utilizing blind hiring practices yet, it might not be long before it jumps on this progressive new hiring bandwagon. What is blind hiring?This bold new hiring practice is referred to as â€Å"blind hiring,† and according to a recent article by Analytics in HR (AIHR), â€Å"Blind hiring is any technique that anonymizes or ‘blinds’ personal information about a candidate from the recruiter or hiring manager that can lead to unconscious (or conscious) bias about the candidate. This bias tends to be unfair and discriminatory because much of the personal information that is presented is generally unrelated to his or her on-the-job performance.†How blind hiri ng can improve your company’s hiring practicesAs an HR professional, not having access to personal candidate information that tends to lead to bias allows for increased objectivity when evaluating potential hires. As a result, decisions will be based on a candidate’s skills, knowledge, and potential to succeed, and things like a candidate’s race, gender, age, and education level are ignored- and when ability is the primary driving factor for hiring, it results in a more qualified and talented workstaff. Increased hiring objectivity also leads to a more diverse workforce, which benefits both employers and employees.How are companies- and the HR world at large- warming up to the idea of blind hiring According to AIHR, â€Å"Blind hiring is gaining more acceptance as part of a larger movement to remove faulty human judgment element that interferes with hiring people that were truly the best candidates in first place. Research featured in the Harvard Business Revie w found that candidates who were hired based on an algorithm were  50% more likely to be successful  on the job than candidates picked based on recruiters’ human judgment.†How companies are implementing blind hiring practicesCurrently, the most common methods for doing so are occurring during the resume review process and through the use of anonymized pre-hire tests and assessments. AIHR reports that significant human bias exists during the resume review process: â€Å"Resumes with White-sounding names receive  30 percent more interviews  than identical resumes with African American names. Resumes with old-sounding names were rated as  less suitable for the job  compared to identical resumes with modern-sounding names.† Removing all superfluous personal candidate info from their applications, resumes, and online profiles is designed to eliminate this bias. Pre-hire tests and personality assessments- using anonymous candidate IDs- are also being used m ore frequently to assess a candidate’s abilities and potential fit when making hiring decisions. Both of these tools are reported to increase hiring objectivity and workplace diversity, which can be gauged and tracked through your HR department’s recruitment metrics.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});Are your company’s hiring practices as objective as they could- and should- be? If not, then consider adopting blind hiring practices to make things more fair. Use the strategies and advice presented here to help improve the diversity in your workplace and make sure you’re hiring the most qualified candidates possible.

Everything About Demand Generation Strategies, Tactics, and Examples

Everything About Demand Generation Strategies, Tactics, and Examples Demand doesn’t generate itself. If it did, we’d all be able to pack up our stuff and find a different career. Our organizations would blissfully carry on without us, bringing in leads Fortunately for us, that isn’t the way things work, and thus we remain gainfully employed. Somewhat less fortunately, it turns out drumming up business with content is easier said than done. It takes a strong understanding of your audience, smart strategy, and consistent execution to make that happen. In other words, it isn’t work you’re going to finish in a weekend. It’s going to take time, commitment, and a little bit of know-how. That’s where this post comes in. Here, you’ll find: Clarity around what demand generation is (and is not). It’s a somewhat confusing concept due to the amount of overlap between it and other marketing disciplines. An outline for how to plan a demand gen strategy. Get templates and guidance you need to start putting a plan into practice. Links to actionable blog posts and other reliable sources. Check the Recommended Reading callouts throughout the post for more detailed guides on how to implement each piece of your strategy. This is a broad topic, and condensing down everything about it into one post isn’t entirely possible. But, you can consider this your one bookmarkable hub to find all the resources you’ll need in one place. It’s time to start reading and start building up your business. What Exactly is Demand Generation? This genuinely isn’t a dumb question. Demand generation, as a marketing term, describes a broad set of practices and tactics that are all centered around one thing: making people care about your product. It encompasses everything an organization does to raise awareness and build interest in what they sell. That can include branding, public relations, content marketing, or anything else that helps turn audiences from not knowing you exist, to wondering why they didn’t buy sooner. How Does That Differ From Lead Generation? You’ve probably heard the term lead generation too, and might be wondering how it differs from demand gen. Solomon Thimothy from Clickx  sums up the distinction between the two well in this video: If you don’t have time to watch the video, the easiest answer is that lead gen is a part of demand gen, which’s more narrowly focused on capturing information from potential customers (most often through an online form). Ultimately, generating leads is part of the goal of generating demand, but the practice of demand gen from start to finish is more complex. Whats the difference between #LeadGeneration and #DemandGeneration? Understanding Why Demand Generation Matters No one cares about your brand. At least, not until they realize they have a problem that needs solving, or they discover a want for a particular type of product or service. But, even then, once their search for a solution begins, you have plenty of competitors they could find instead. So, it’s up to you to build interest in your industry, get in front of potential customers, and deliver the kind of value that’s going to attract people to you (instead of any of the number of other options they might have). This isn’t going to happen by accident. And it’s not going to happen without the help of the right knowledge and tools, either.

Case study, the business case for happiness Study

, the business for happiness - Case Study Example Also the variation in the mood of the workers, will determine their productivity. A negative attitude influences employees’ thinking, when we feel negative we may become detractor to one another. Negative feeling bring about a combatant mode of thinking. On the other hand, a positive mood has some bearing on people way of thinking to become confident, tolerant, constructive, un-defensive and lateral. Employees are happier if they are guaranteed on the retention of their job, they will not seek a good working environment instead they will make their current working place a better one. Happiness and other positive emotions can undo some of the adverse psychological effects of the negative emotions, such as the effects of adrenaline released in the response to fear or threat. Despite all the efforts to make the employees be happy and work in harmony in the workplace, so as to increase their productivity. Still there is one major limitation to hinder all those efforts. The employees would be happy with the job but still domestic factors may lead to depression which may lead employees, not to be happy in their workplace hence leading to the low productivity. If the employees have martial issues with their spouse, it will affect their mental thinking towards their colleagues of the opposite gender. This is in the regard to the negativity in behavior of their spouses who is of the same gender their co-workers. This will eventually lead to conflicting factors in their

External Environment Analysis Term Paper Example | Topics and Well Written Essays - 750 words

External Environment Analysis - Term Paper Example It previously operated using Boeing 727 airplanes but has recently updated their fleet to the more advanced airplanes to meet the demands of their customers. The newly purchased planes are more advanced, fast and are more comfortable than the older planes that were previously being utilized. The company has a very busy schedule as it operates over six flights on a daily basis (Southwest Airlines, 2012). The airline company has also made acquisitions of several other companies like Air Tran Airways in the year 2011 during the month of May. This has enabled them to increase their airplanes due to the expansions witnessed in their operations. In addition, the company has a large labor force that comprises of over thirty seven thousand workers who are qualified in different fields to aid the company in running their activities. The airline company runs its operations in over forty two states within the United States that cover over ninety five of their destinations. Their management adve rtises vigorously to help in reaching a wider market through several humorous adverts like, â€Å"Just Plane Smart† slogans that have become familiar to most travelers within the country. The company’s strategy of fighting off their competition involves their recruitment of very competent employees, their high productivity along with their offer of low prices for their products. Finally, the company currently has a market capital of over 6.2 billion dollars with a price to capital ratio of 23.49. Their earnings for every share stand at 0.35 whereas their dividend yields stand at 0.02% (Southwest Airlines, 2012). Section 2. Porter’s Forces and PEST Analysis According to the article titled â€Å"Porter’s Five Forces, Assessing the Balance Of Power in a Business Situation†, the forces are powerful that are used for determining where the power of a business lies. The article stipulates that the type of information required when each of the forces inclu des the powers of the businesses suppliers, their buyer powers, competitive rivalries encountered, threats posed by substitute goods along with the threats of new entrants coming into their market. It additionally suggests that the threats posed by new entrants could be further complicated through their specialized knowledge, the cost advantages they have along with issues such as economies of scale. The competition encountered is augmented when the number of competitors increases, there are quality differences, switching and departure costs along with other differences in the products offered. Supplier power is influenced by issues such as the amount of suppliers, their scope of operations, the distinctiveness and the businesses ability to obtain substitute products. The threats of substitution are aggravated by substitute performances being greater and the costs incurred in changing from a product to another. Finally, the buyer’s power is said to be influenced by the number of available customers, their order sizes and their sensitivity to the prices set. On the other hand, the article by Dagmar Recklies on ‘Porters 5 Forces’ states that the model is founded on the basis of an organization utilizing the opportunities availed and fighting off any threats it might encounter. The forces are said to include the bargaining powers of suppliers and customers, threats of new entrants along with substitute goods and the competition witnessed in their market. The article from Value Based Management.Com describes

Response to Peer Comment Reasoning with Economics Essay

Response to Peer Comment Reasoning with Economics - Essay Example The U.S unemployment rate rose after the recession of 2008. The U.S. unemployment for February 2012 was 8.3% (Bls, 2012). The stock market is important because a lot of people depend on this investment alternative to build up retirement portfolios. Inflation hurts people because it decreases the purchasing power of money. I agree with you that rationality is a difficult form of information to correct. When an individual makes up his mind about something it is often difficult to reason with such a person. It is imperative for employees to keep the lines of communication open in order to ensure information that is incorrect is properly identified. When people have limited options they should properly assess the implications of each alternative. Problem solving requires not letting obstacles cloud your judgment. I also agree with your viewpoint about the importance of retrospection. People should always analyze the past in order to learn from their mistakes and make better